In the end sport is a game, it is not welfare, education or health.
Its attraction is that it figures prominently in the public imagination.
That fact alone should tell us that it has more capacity to raise its own funding than any other sector of the economy.
The dilemma for politicians is to resist the temptation to feed the circus side of the 'bread and circuses' equation in order to appease the seeminly insatiable public desire for sporting prowess
So, in the wake of the Olympics, it is good to see the pursing of lips and biting of tongues on both ends of the politcial spectrum when the possibility of increased funding for sport is raised.